News & Views

We All Scream For New Screens

By Kirstin Hutchinson

We All Scream For New Screens

By Kirstin Hutchinson

The Changing Face of TV Screens

At CES 2017 screens were more beautiful, more functional and more integrated into the home than ever before. The reduction of these screens weight-to-size ratio opens a number of potential marketing applications beyond just the connected platforms that can be plugged in; Chrissie Hanson tells us what’s hot right now:


LG launched the new Signature 4K OLED W series. The W stands for wallpaper and refers to the TV’s new “picture-on-wall” design. It’s a two-part system: the main display up top, and a Dolby Atmos soundbar below it. That soundbar also houses the TV’s primary guts, HDMI inputs, and so on.  The screen itself is a 4K HDR OLED panel that measures just 2.57-millimeters thick and weighs 17 pounds (there is also a slightly bigger and heavier 77-inch size).


Samsung Lifestyle TV

The Samsung Lifestyle TV is a two-in-one: When you turn it on, it’s a regular TV, but when you turn it off, it turns into a surprisingly convincing picture frame with a static photo or painting displayed inside. It makes your TV disappear into your décor when you’re not watching it.

Samsung Lifestyle TV


Gaming PC maker Razer has unveiled a concept laptop with three 4K screens at the CES tech show in Las Vegas. The firm claims Project Valerie is the world’s first portable laptop of its kind. Two additional screens slide out from the central display via an automatic mechanism. All three screens are 17in (43cm) in size. When folded up and closed, the laptop is 1.5in thick. Project Valerie is still a prototype and Razer has not yet published a possible release date or price.

Razer Triple Screen Laptop

Random but interesting products…. High resolution 3D scanner

In just 20 seconds your mobile phone can create a 3D image of your face which you can then share virtually with the world thanks to BELLUS3D. The application for gaming is obvious; you can have the real you as your avatar. But you can also extend this capability into broader digital storytelling by giving people the opportunity to place themselves within content and be part of a brand’s narrative. Now that’s an interesting direction for the personalisation of content strategy.

Electronic Tattoos

Rotex Inc. is developing electronic tattoos which are the thinnest, softest, and lightest biometric sensors ever invented. E-tattoos are the ultimate form factor for wearables which allow accurate biometrics monitoring and precise therapeutics delivering. ECG, respiration, temperature, hydration, movement, and other biometrics can be monitored in synchronization by one credit card-sized ultra-thin tattoo. Applications of e-tattoo can be found in healthcare, fitness, and human-computer interface.

Rotex Electronic Tattoo
Rotex Electronic Tattoo


A partnership between electronics manufacturer Changhong and startup Consumer Physics has resulted in the Changhong H2: an eight-core phone with an extra large six-inch screen and built in spectrometer. The H2 lets you scan an object and immediately receive feedback on its chemical composition – whether it’s food items (like fruits and vegetables, dairy products and meat), medication, or even body parts. Simply place the infrared spectrometer over an item, then captured info is uploaded to a cloud database, and you’ll see an itemized list of properties on the screen. For example, scan a chicken breast and it’ll tell you the amount of protein, fat, calories, and so on.

There are several different possible uses for this type of technology. Athletes could use it to scan themselves to figure out body fat percentage, while concerned individuals could use it to scan for the nutritional content in food and drink. Even another compelling use could be to scan objects to verify authenticity — preventing you from purchasing a rip-off.

H2 Spectrometer

Milo Sensor

Tracks the blood alcohol content of the sweat in your wrist – the goal is to continuously track a user’s blood alcohol level, instead of waiting for a single moment to ping the phone with an alarm. By doing that, users can get a sense of how fast they are ramping up and know when to slow down. The band transmits the information to the app, which quickly shows a chart of how high their blood alcohol level is.

Milo Sensor

CES 2017 was all about accelerating already disrupted categories versus any new disruptions being debuted – this is a critical, necessary step in innovation adoption and product evolution.

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